Earth hour for the west

In the morning I went though different news websites and fond a article about earth hour. This idea to show important the environment to the politics leaders. But, is it better to try to live environmental friendly everyday, then just turn off the lights for an hour? 
Besides, I have not heard anything about hours hour in India. Do they even know it exist?
Here, would be impossible to turn off the light for an hour. We would melt away.
Still, Earth hour, is something huge in west, but I would not say it is big in India. I guess my friends would say, nice but not possible to do it. Or are you kidding with me.
In the end, try to be environmental always and not only for an hour, because an hour “environmental friendly” do not make any change.

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