The feeling to see some people have for the work they do. They ahve this energy around them, either they are empolyed or entrepreneurs. The people how love the job have the special thing around them.
For example, I love Klovsjo village not only because of the nature and the ski center. They have a living entrepreneur culture. People have the faith to become entrepreneurs.
The first time we were in Klovsjo, there was only a village with a ski center. If anyone wanted to eat out the person needed to travel to Vemdalen, Asarna and other villages.
But than from no way two guys open up dairy, pour joy to eat the cheese.
Than after some more years Klovsjo got a bakery with really good bread. Klovsjo have had a half time brewery, but the own of the brewey has it has a full time job and own a restaurant. People in Klovsjo believs in the future and they have got the spirt.

The owner of the brewery, on the photo is telling us about the different beer he has. Well, my family love his beer. He does not sell to systembolaget which mean, it is a bit tricky to buy his beer anywhere else than up in the north. But I can understand why someone does not want to sell to systembolaget.